Our Expertise
We are a team of trained Cigar Sommeliers, with experience in retail, hospitality and events. Set up by Alex and Joe, both Masters of Habanos, the highest accreditation in the industry, we have a passion for employing our knowledge and expertise to your cigar collection or business
Alex has a former culinary background as a Professional Chocolatier with a number of awards for the products created.
Since entering the cigar industry she has worked closely with influential retail and hospitality names and achieved the Master of Habanos title in 2022.
Alex has curated private collections, managed a cigar lounge and organised a range of events focused on cigar pairings with a variety of food and drinks options.
Joe’s background is in design and engineering, but began following his passion for cigars ten years ago. He has set up and supported cigar clubs, created e-commerce opportunities for cigar shops and brands, and worked with a number of prestigious cigar merchants across London.
He has collaborated with a number of spirits brands on cigar pairing recommendations and guided their marketing to cigar clientele, as well as hosting events at members’ clubs and other venues.
He achieved the Master of Habanos title with distinction in 2022.